Gordon's Knowledge Base.

Interesting readings related to all things digital marketing and strategy

I am sharing my knowledge about all things digital marketing and strategy that I have learnt throughout my 17 years+ experience in the field.

7 Tips to Gain More Quality Leads for Your Business

For any business, whether small or large, leads are the lifeblood that drives growth and success. However, not all..

The Power of Personalised Marketing: Enhancing Customer Engagement and Loyalty

In the rapidly evolving world of marketing, the one-size-fits-all approach is no longer effective. Today, consumers..

What is Push & Pull Marketing and How Do You Use Them?

What differentiates push marketing from pull marketing and can both techniques work together? Read this blog post to..

Seven steps to follow before launching a digital marketing campaign 

Your target clients will ignore any digital marketing campaigns you run if your brand is always engaging in advertisin..

Top 5 Digital Advertising Strategies to Promote Your Business and Get Results

Your company needs a potent digital marketing campaign to increase sales. More individuals are using the Internet..

Consider these 7 factors before building your website

If you’re considering going to a website developer to build your brand-new website for your business, keep in mind..

The Importance of Investing in Both Online and Offline Strategies

In today’s article, we’re looking at the importance of investing in online marketing strategies while also marrying..

Your Guide to Planning a fool-proof Christmas Campaign

Isn’t it a bit too early to start thinking about Christmas?! It might seem like it but, especially for people working..

Your eCommerce business needs a digital marketing strategy.

One of the finest ways to boost sales on your eCommerce website is through digital marketing. By developing a clear..

An effective digital marketing strategy for your catering business

Although almost everyone understands that in today’s day and age, a digital marketing strategy is necessary, a lot of..

Why do you need a digital marketing strategy?

In my last article, I talked about what is a digital marketing strategy, its components, and how I go about creating..

What is a Digital Marketing Strategy?

In today’s modern age of technology, a strong digital marketing strategy is key for the organisational success of a busi