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Why do you need a digital marketing strategy?

Five reasons that a digital marketing strategy can help your business.

In my last article, I talked about what is a digital marketing strategy, its components, and how I go about creating the ideal digital marketing strategy for my clients. If you missed this article, you can read it here

Now that I covered what a digital marketing strategy is, I want to go into WHY your business needs it. The truth is, most businesses know that they will need a digital marketing strategy for their brand to survive in today’s world. However, the problem lies because they would not know where to start. 

Having a clear understanding of what you are currently doing and where you want to be is the first step to planning a digital marketing strategy. It is essential to define and outline the right KPIs for your business and work to achieve those targets. 

Here are five reasons why you need a digital marketing strategy and how I can help you get there: 

A strategy will give you direction 

Many brands that do not have a digital marketing strategy will be lacking clear strategic goals. This will make it extremely difficult to allocate resources to specific marketing activities. It will become more problematic when it comes to measuring these activities through analytics to see whether or not you are actually hitting your targets. A clear strategy will guide you in the right direction, as well as, give you warning signs if you steering away from your goals. 

It will help you identify your unique selling points 

The online world is becoming very competitive which means that in order for your business to succeed, you will need to identify your unique selling points and stand tall among your competitors. A well-thought-out digital marketing strategy will, not only help you identify your uniqueness, but also provide you with the right tools on how you can best market this uniqueness to your advantage. This will help you gain new customers as well as earn the trust of returning customers, making them choose you over your competitors. 

Build a relationship with your customers 

Understanding your digital customers starts by analysing your analytics. However, it does not stop there. Numbers are a huge insight but they are not enough. You need to take into account both quantitative and qualitative data for your business to succeed. You will need to utilise other forms of digital feedback tools such as a feedback form on your website, surveys, and other methods to identify and address your weak points and how you can serve your customers better. 

Hone in on what’s important 

A digital marketing strategy takes into consideration each and every department in your business. With a clear digital marketing strategy in place, you can avoid cost duplication and time-wasting factors. Marketing that is done in a silos manner is a disaster waiting to happen. Digital marketing is more effective when it takes into consideration both offline and online channels, working in sync. 

A cost-effective budget and improved ROI 

With a well-planned digital marketing strategy, you will be able to plan out what your digital marketing efforts will cost you and what skills you will need to reach your goals. This will also ensure a cost-effective strategy – giving you the correct plan to transform your business and improve your ROI. 

Feel free to ask for my help! 

If you need assistance with the creation and setting up of a digital marketing strategy, I am here to help. With 16 years of experience, I specialise in creating digital strategies proven to deliver results. 

My goal is to be an extension of your team by bringing in innovative ideas, sharing knowledge that will bring in positive results, and building a digital marketing strategy that your business is looking for.

Let’s talk! Feel free to get in touch via LinkedIn or alternatively drop me an email at [email protected] 

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