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Your eCommerce business needs a digital marketing strategy.

More people are heading online to purchase most of their needs

One of the finest ways to boost sales on your eCommerce website is through digital marketing. By developing a clear digital marketing strategy for your eCommerce company, you can focus your budget and resources on the channels that will bring in the most sales and money for your online store. As more people head online to purchase most of their needs, your business needs a digital marketing strategy. 

Unlike the rumours you might have heard, digital marketing does not have to break the bank! In fact, you can be as targeted as you desire, to attract the right audience according to your budgetary requirements with the aid of an e-commerce marketing strategy.

But, where do you even begin when creating a digital marketing strategy for your company? Here are my top tips when creating an eCommerce digital strategy for my clients. 

Your product pages deserve some attention 

Before you start spending any money on advertising, product SEO is a fantastic method to get your products found on Google. Since SEO takes time to be effective, it is best to start working on your product page’s SEO as soon as possible.

If your eCommerce company is new, SEO won’t be of much assistance in the near term, but it will ensure your success in the long run. You must consider a variety of things while optimising your product pages for SEO, with the following being the most crucial:

  • Your product page URL: You will need a concise URL that accurately defines the product. Ecommerce businesses frequently make the error of including codes in product URLs that are incomprehensible to users and search engines. Reworking your product URLs can undoubtedly increase your store’s visibility on social networks as well as Google.
  • Product titles and meta descriptions: The most crucial SEO component for all types of websites is the product title, which is also known as the page title. The page title is one of the elements that search engine algorithms utilise for indexing and ranking a page. It is also displayed in search results and social network postings. Give users precise information about the particular product in the page title. 
  • Page content: Textual material has to be included on a product page. Images of the product and the price alone (without any other information) are useless to users or search engines.
  • Image optimisation: It will help your product images appear in Google image searches if you provide an alt text, and it’s also a simple approach to optimise your product pages for search engines.

Content is still king 

Investing in content marketing initiatives is one method to set your eCommerce firm apart from the competition. When done correctly, content marketing can bring in highly focused visitors and increase website revenues.

The following strategies are the most effective when used with an eCommerce website:

  • Product reviews: Users want to read reviews before making purchases, which is a terrific way to attract new customers. When writing product evaluations, be sure to optimize your material by using precise headings and titles.
  • Product comparisons: You may use product comparison blogs to explain to customers why your items are superior while also using them as a tool to increase your Google search visibility. Comparing your products to closely related ones that receive a lot of search traffic is a good idea.
  • ‘How to’ posts: ‘How to use’ is one of the most often searched terms on Google when you search for any product and scroll down to the related results.

Plan a remarketing campaign 

It’s typical that not every person will convert on their first visit to your website. People will evaluate costs and features, shop around, seek reviews, and consider alternatives.

Running retargeting advertising on Facebook and other websites is one approach to remind customers about your offerings. The dynamic ads on Facebook are fantastic, but you can also use Google to show your ads on the millions of websites that run Google Ads. The benefit of retargeting for eCommerce websites is that, with the right configuration, you can set up the advertisements to show the specific items they browsed from your store.

You can display the items viewed by the user on Facebook or other websites by using retargeting. This forges a bond between your company and potential customers, raises brand recognition and trust and promotes conversions at a cheaper cost.

Google Ads is your friend

You shouldn’t disregard the conventional Google search advertisements in addition to the visual adverts. You may set up campaigns to display your advertisements on Google search results for queries containing your target keywords using the Google Ads platform. These are referred to as PPC campaigns, and what sets them apart from other campaign kinds is their ability to direct specific visitors to a website. You only pay when someone clicks on your advertisements, and you can specify exactly when they should appear. You have a ton of options, including the ability to choose particular nations, regions, gadgets, etc.

The golden rule for PPC advertising is to track your outcomes and raise your spending till the ROI is favourable. 

Analyse your shopping cart abandonment 

Shopping cart abandonment is a crucial part of conversion optimisation. Find out the percentage of people that added things to their cart but did not complete the checkout by checking your Google Analytics. The outcome will surprise you.

Without increasing traffic or leads, lowering cart abandonment is a tactic that can directly affect sales and profit. Calculate the impact on sales if you could make just 1% of customers who added products to their carts but did not complete the checkout happier.

Some factors that can be affecting your cart abandonment include: 

  • Clutter at checkout can slow down the pace of purchase, causing the user to have second thoughts.
  • Your website is not optimised for mobile use.
  • You do not have enough payment options available. 

A strong marketing plan is necessary to increase sales at your online store. Actionable activities for every level of the sales funnel, from customer acquisition strategies to conversion optimisation, should be included in your eCommerce plan.

Feel free to ask for my help! 

If you’re an eCommerce business and you need assistance with the creation and setting up of a digital marketing strategy, I am here to help. With my years of experience, I specialise in creating digital strategies proven to deliver results. 

My goal is to be an extension of your team by bringing in innovative ideas, sharing knowledge that will bring in positive results, and building a digital marketing strategy that your business is looking for.

Let’s talk! Feel free to get in touch via LinkedIn or alternatively drop me an email at [email protected] 

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