Subscribe on LinkedIn

Knowledge Base

Top 5 Digital Advertising Strategies to Promote Your Business and Get Results

You will not regret spending money on these strategies!

Your company needs a potent digital marketing campaign to increase sales. More individuals are using the Internet to study and make purchases now that it is possible to do so, making it a market you cannot afford to ignore for advertising.

However, the Internet is a huge space that provides a variety of marketing choices. It can be challenging to know where to begin if you are unfamiliar with digital marketing thoroughly (that’s where I can come in but we can talk about that later!)

Fortunately, there are a few straightforward strategies you may use to launch your digital advertising successfully. We’ll look at five digital advertising pointers below to help you launch or improve your campaign.

Do not neglect your SEO and make sure to keep on optimising it

Optimising your web content for search engine optimization (SEO) is one of the best digital marketing advice for beginners. Since Google is likely how most users will find you, you should show up in search results for relevant keywords to your industry. In order for your content to rank highly enough for many consumers to locate it, SEO is essential.

The most important step is to incorporate target keywords into your website’s written content. Therefore, you may focus on phrases like “stationery shop malta” if you own a local stationery business. 

Additionally, you can employ strategies like improving the speed at which your website loads, uploading images that are not too large to process, and ensuring that it is mobile-friendly. Google will see that these tactics enhance user experience, so your rankings will rise.

Social media is your bread and butter

Going where the majority of people are online can help you create the greatest digital advertising campaign. Additionally, since the average user spends about a third of their online time on social media, you should consider spending money on social media advertising.

Social media advertisements come in a variety of forms. They first may mimic banner advertisements and appear in the app or website margins. As an alternative, you might employ sponsored posts, in which case you would pay the social media site to push your articles to the top of consumers’ news feeds.

Use a pay-per-click (PPC) campaign to your advantage 

Getting your content in front of users via Google is the goal of pay-per-click (PPC) advertising, but it goes about it in a different way. PPC involves paying Google to place your advertisements at the top of search results.

You can launch a PPC campaign by creating a Google Ads account. You can place bids on the keywords you want to use for your ad campaigns within that account. Following that, you may create landing pages for the advertisements you decide to run, which will route consumers there when they click on them. Google Ads will show the keyword’s highest-bidder ad whenever one of your chosen keywords is searched. The best aspect is that you only pay for your advertising when someone clicks on them.

If this sounds too complicated, don’t worry…this is where I can step in! 

Know your target audience 

Another useful digital marketing advice that you should be sure to heed is knowing your audience. If you’re unsure about your target audience, it can be challenging to promote to them.

You must have a precise understanding of the kind of people who make up your clientele, including their demographics and geographic distribution. But you can do more than that. In many instances, you can specifically target such individuals with your internet advertising, so focusing it on a market that corresponds to your desired profile. You can target by age, device, location, and many more. 

By limiting your advertising to the people you want to reach, you can stop wasting money on users who aren’t relevant.

Retargeting is key in advertising 

Users may occasionally visit your website but leave without making a purchase. When that occurs, you should try, what is called retargeting, which entails following up in an effort to win them back. You can compile a list of users’ emails when you employ email capture forms on your website.

After that, you might send emails to their inboxes urging them to visit your website again. In Google Analytics, you can easily create a cookie-based remarketing audience based on user activity, such as the pages they viewed or how long they spent on your website.

After that, you may use Google Ads to import your freshly established audience for usage in your campaign.

Bonus Tip: Track your KPIs (key performance indicators)

My final piece of advice for digital advertising is this: Monitor your outcomes. If you don’t make sure your digital advertising plan is effective, it won’t be very effective. Every strategy will require some fine-tuning, and by monitoring KPIs, you can determine which components need to change.

You can accomplish this by using tools that you can set up for your website, such as Google Analytics and Google Search Console. You should monitor KPIs like conversion rate, cost per lead, organic traffic, customer lifetime value, and others. 

Feel free to ask for my help! 

I am here to help! With my years of experience, I specialise in creating digital strategies and give particular focus to digital advertising. My goal is to be an extension of your team by bringing in innovative ideas, sharing knowledge that will bring positive results, and building the digital marketing strategy that your business is looking for.

Let’s talk! Feel free to get in touch via LinkedIn or alternatively drop me an email at [email protected] 

Related case studies