Don’t start your digital marketing efforts before you ace these steps!
Your target clients will ignore any digital marketing campaigns you run if your brand is always engaging in advertising just for the sake of advertising. By performing a few crucial actions before the campaign starts, you can increase its impact. There is more to effective planning than just deciding the campaign’s goals and producing the material.
As we reach closer to 2023, more of us will be thinking about how best to target our customers to have another smashing year! Here are seven steps that should be your bread and butter before you launch your digital marketing campaign next year.
Before you sell, engage
Building an audience should not be done during a campaign. Engagement begins long before the campaign even leaves the planning stage. Long before any campaigns, you need to be engaging with your audience with a consistent marketing strategy that incorporates social media, content marketing, email, and your website. Utilise your platforms to regularly share informative content about your sector.
Make use of your pre-campaign efforts to demonstrate the company’s individuality. To ensure that your audience becomes familiar with your brand, your voice and tone should be consistent with any marketing initiatives you undertake. Make your material unusual if your brand has a quirky personality. Do you work in a more reputable field? Publish some thought-provoking articles to let people know where you stand on significant issues.
Show that your brand is sincere about fostering relationships. It will make your potential campaign audience more likely to take your marketing seriously.
Look into influencers
Find micro-influencers or those with modest but very active social media followings. Why focus on micro-influencers rather than the big ones? When compared to a mega-influencer with tens of thousands of disinterested followers, micro-influencers can provide a greater return on investment. Viewers of mega influencers are likely to ignore the advertisements since they have come to expect them.
You might be able to use their reach to your advantage in your marketing effort. Speak with the influencers who might be eager to support or collaborate on a campaign and aim to create an honest connection with them.
Analyse your channels
Audit all of your channels before beginning any campaign strategy or content development. Determine which networks your intended audience actually uses. Look at who is engaging with you and who is following you. Do your buyer personas accurately represent the social media users of the brand? If there is a disparity between the actual current audience and the campaign’s targeted demographic, your marketing effort won’t be as successful.
As you begin organising your campaign and producing the media, use the audit information. Avoid the elements that don’t engage your audience, and focus more on developing the messaging and media formats that do.
Highlight your brand’s strengths
Take a step back and consider your business as a whole. What are you doing well right now?
Finding the aspects of your brand identity that are viewed as strengths is key. For instance, if your company is dedicated to becoming carbon neutral, your audience may be interested in that green endeavour. The campaign messaging should incorporate your strongest points.
Remember who you are!
You must describe yourself in detail, including who you are, what you do, and why. For your marketing effort, create a narrative. To demonstrate to others how what you’re doing enhances their lives, take them on a journey. Every channel should follow the same storyline. As you work through the content generation stage, keep the story in mind.
Give yourself some grace and time
Although social media platforms generally make it simple to develop and launch a campaign within a day, you need time to actually accomplish the intended objective. Rush-job campaigns simply don’t have the same impact as ones that have been properly and intentionally planned and have a story structure.
Make a schedule with deadlines for content creation, pre-campaign promotion, the duration of the campaign, and campaign evaluation. Set deadlines and specify who will be responsible for each task. Get everyone, from marketing to sales to customer service, on the same page. Spread the word about the unique campaign you will be running during your preparation period. Make contact with those who can assist you in spreading the word.
How will you measure success?
Key performance indicators (KPIs) are used to gauge the success of campaigns and their overall effectiveness. Select the metrics that will be used to gauge if your marketing strategy is succeeding during the planning stage. Create your campaign based on those metrics.
Feel free to ask for my help!
I am here to help! With my years of experience, I specialise in creating digital strategies in tandem with offline ones proven to deliver results. My goal is to be an extension of your team by bringing in innovative ideas, sharing knowledge that will bring positive results, and building the digital marketing strategy that your business is looking for.
Let’s talk! Feel free to get in touch via LinkedIn or alternatively drop me an email at [email protected]