Understanding the Dynamics of Consumer Purchasing Behaviour

Welcome to the 1st edition.

What are the salient Maltese consumer trends and how are they interacting with your market?

Are international consumer trends relevant to the Maltese context? If so, do local businesses integrate them into their marketing strategies? If not, which consumer trends do Maltese businesses need to be aware of?

These topics and more will be addressed during a business breakfast, organised and led by Gordon Borg, Digital Marketing Consultant, and Gordon Theobald, CEO of advisory firm B2B Malta Limited, where the results from an exclusive nationally representative survey will be presented, and discussed with a panels of experts.






Exclusive Nationally Representative Survey


Dr Gege Gatt


Dr. Gege Gatt is the CEO of London-based company EBO an A.I. enterprise which automates citizen engagement. He is a digital entrepreneur, a TEDx speaker, and IT-Law specialist. He is a WHO reviewer on healthcare information strategy. Gege serves as an Executive Board Member of the Malta IT Law Association and is a specialist examiner at the University of Malta. He’s a Board Member of Humanity 2.0 developed by the Holy See in Rome with a consortium of thought-leaders to identify and remove impediments to human flourishing.

Prof Franco Curmi

Head of Marketing 
University of Malta

Prof Franco Curmi is the Head of the Marketing Department at the University of Malta, working at the intersection of marketing, design and computer science. He holds a PhD from Lancaster University through the UK Research Council Digital Economy Programme. His contribution to marketing extends beyond academia, having engaged with over 50 organisations in varied capacities, including publishers, tech companies and start-ups.

Karl Laspina

Head of Operations  
BOLT Malta

Karl Laspina is the Head of Bolt’s Ride-Hailing Operations Team, Malta’s leading cab company. His team works closely with the Country Manager to continually strengthen Bolt’s value proposition in the marketplace. Prior to this Karl worked in London as a Senior Consultant advising big pharma on how to profile, segment and target their key customers in order to drive commercial success. He graduated from the University of Malta in Mechanical Engineering and holds a masters degree from Imperial College London.

Dr Joseph Gerada

Regulator of the
Family Business Office

Dr Joseph Gerada has been the Regulator of the Family Business Office since 2019. He holds a Bachelor of Education with Honours specialising in the English Language from the University of Malta and a Doctor of Laws from the same university. He became a practising Advocate in Maltese courts in 2015. Since 2013, he has been involved in economic and investment policy, serving as a consultant to the Minister for the Economy. Dr Gerada played a key role in drafting the Family Business Act, which led to the creation of the Family Business Office.

Brian Camilleri

Chief Officer for Economic Intelligence, Policy, and EU Affairs at Malta Enterprise

A economist by profession, Brian Camilleri is the Chief Officer for Economic Intelligence, Policy, and EU Affairs at Malta Enterprise. Since joining ME in 2011, Brian has spearheaded research, policy initiatives, and EU relations. His expertise spans foreign direct investment, geo-politics, and labour market dynamics. Brian has recently focused on nurturing the start-up ecosystem and attracting high-growth scale-ups to Malta. Previously, he worked as a market research analyst at MISCO International Ltd, managing various research projects for local and international clients.



The entrance fee is €75 per person*, which includes breakfast, coffee breaks and ample networking opportunities.

A copy of the survey result will be given to all paid attendees.

* Registration fee is non-refundable. Price includes VAT.

Decoding Malta’s Consumer Journey

Modern consumerism

In the dynamic landscape of modern consumerism, the journey from product discovery to purchase has undergone a radical transformation.

Advertising mediums

Gone are the days when print and TV were the primary channels for reaching audiences. Today, the digital realm reigns supreme, offering myriad avenues for businesses to connect with their target market.

Online platforms

Social media platforms, online shopping portals, and emerging platforms such as TikTok have become integral components of the consumer experience. The ways in which people shop and consume have evolved significantly.

Customer journey

Understanding the customer journey to purchase is essential for businesses seeking to thrive in this rapidly evolving environment. Consumers now embark on a multi-channel journey, engaging with brands across various touchpoints before making a decision.

Organised & led by

Gordon Borg Urso

A seasoned digital marketing consultant dedicated to transforming businesses through powerful online strategies. With 20 years of hands-on experience, he has collaborated with thriving local and global brands across diverse sectors. As your digital guru, he specialises in crafting tailored solutions to boost your online presence and supercharge sales.

B2B Advisory

B2B Malta Ltd offers a comprehensive range of services, including feasibility studies, ongoing compliance, and flexible workspace solutions. It supports businesses at all stages of development, fostering growth for startups and established enterprises alike. Its emphasis on collaboration between academia and business promotes innovation and entrepreneurship. With over 20 years of market research experience, B2B Malta Ltd is dedicated to making market research more accessible and affordable in Malta. It has collaborated with a number of renowned local research agencies, major international research agencies and undertaken a variety of ad-hoc research projects in Malta. It provides critical insights and data that enable businesses to make informed choices and strategies.

Get in touch

For inquiries & further information


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