Small and micro businesses in Malta have the opportunity to become more competitive through professional marketing support, fully funded by the European Union. The Marketing Strategy for Micro and Small Business Grant Scheme, operated by Malta Enterprise, offers up to €10,000 non-repayable funding for the development of an enterprise-wide strategic marketing plan.
What Is the Marketing Strategy Grant Scheme?
It is an EU grant scheme that helps micro and small enterprises operating in Malta strengthen their market position through efficient marketing planning. It funds hiring an external, independent marketing consultant to prepare a detailed marketing strategy tailored to the enterprise’s individual goals, business sector, and development prospects.
Key Benefits of the Scheme
- Non-repayable financing of 100% of the eligible costs up to €10,000
- Access to qualified, results-driven marketing expertise
- Reimbursement upon delivery of the strategy
What Does the Grant Cover?
The finance is only for external marketing consultancy services, resulting in a formal document with the marketing strategy. The strategy must address Malta Enterprise requirements and include:
- Market and competitor analysis
- Target audience identification
- Brand positioning and value proposition
- Tactical recommendations for offline and online channels
- Marketing objectives and key performance indicators (KPIs)
- 6–12-month action plan
- Budgeting and resource planning
This is not an advertisement grant, social media administration grant, or campaign activation grant. It is purely a strategic planning service to set the foundation for long-term sustainable marketing success.
Eligibility Criteria
The grant will be made available to:
- Micro Enterprises registered and established in Malta with less than 10 employees, a turnover or balance sheet of less than €2 million.
- Small businesses registered and established in Malta with less than 50 employees, a turnover or balance sheet of less than €10 million.
- Companies in related industries such as retail, manufacturing, services, technology, tourism, creative industries, and others
- Companies that do not otherwise receive the same marketing assistance from other government departments.
Excluded industries
- Primary agriculture and fishing
- Gaming
- Specific financial services
If you are unsure of your status, we offer a complimentary eligibility assessment to determine your eligibility and suggest the necessary documentation.
Our Services: From Application to Strategy Delivery
As an experienced marketing planner with SME work experience in Malta, we handle the entire process of this grant scheme for you. Our method is to relieve your team of administrative burdens and ensure the plan yields actionable results.
Step-by-Step Process
- Eligibility Check and Consultation: We verify your business status, purpose, and grant specifications to determine eligibility and define scope
- Application Preparation and Submission: We take the entire preparation and submission of your grant application to ensure that all information meets Malta Enterprise requirements and is submitted in the proper timeframe.
- Marketing Strategy Development: Upon approval, we will work with your team to develop a customised, actionable marketing strategy tailored to your business goals, market conditions, and available resources.
- Post-Delivery Support (Optional): After submitting the strategy, we offer implementation guidance, if needed.
Cut-Off Dates for 2025 Applications
Applications are received continuously. Early submission is strongly encouraged, as funding is limited and available on a first-come, first-served basis. The following are the formal cut-off dates for 2025:
- 31 July 2025
- 14 August 2025
- 12 September 2025
- 30 September 2025
- 17 October 2025
- 31 October 2025
- 14 November 2025
- 28 November 2025
- 12 December 2025
Frequently Asked Questions
- Do I need to pay for the service beforehand?
Yes. The marketing strategy must be paid for first, and reimbursement will be made after the strategy has been submitted and approved by Malta Enterprise.
- Can I apply if I already have a marketing strategy in place?
Yes, but the supported strategy must be new, final, and prepared under this scheme specifically by an external consultant.
- Can I have any type of consultant?
No. The consultant must be external to your company and not affiliated with the business in any way, including ownership or employment. I meet all the eligibility requirements.
- How soon do I get paid back?
Reimbursement typically occurs within 4–8 weeks of submitting the final strategy and supporting documentation.
- Is there a cost of application support?
No. We offer complete application support as part of a service package that is eligible under the grant.
Why Work with Us?
Gordon MT offers strategic marketing services with a solid understanding of the technical and compliance elements of the grant. Our services are designed not only to satisfy funding conditions but to deliver value that facilitates real business growth.
- Compliant documentation and strategy delivery
- Proven experience with micro and small business development
- Sector-specific knowledge in retail, digital, and service sectors
- Customised advisory and support from day one
Conclusion
This grant provides a once-in-a-lifetime, golden opportunity for Maltese micro and small enterprises to invest in top-notch marketing expertise without incurring any additional costs. The right marketing plan can create a significant shift in your visibility, reach, and long-term sustainability, and now the EU is funding it. If you want to grow your business with a clear and effective marketing plan and take advantage of this EU-financed program, we encourage you to contact us.
For expert help, check out Our Services in Malta.
About Gordon Mt
Gordon Mt is an SEO and digital marketing agency in Malta that helps local, national, and international businesses rank higher on Google and AI platforms. With deep local insight and 20 years of global SEO expertise, we deliver results that drive visibility, leads, and real growth. Do you need help? Contact Us Now!
