About Gordon | Digital Marketing Expert

GORDON MT, founded by Maltese digital marketing specialist Gordon Borg Urso, leads a talented team dedicated to developing and enhancing a company’s online presence and business growth. With extensive expertise in SEO, LLM optimisation, content marketing, Google Ads, Facebook Ads, LinkedIn Ads, social networks, and email marketing, Gordon ensures that the team stays updated with the evolving landscape of the digital world.

Under Gordon’s leadership, the team follows a concise process for successful online presence: market research, strategy development based on that research, development and optimisation of digital assets, content creation and publication, content promotion, and performance monitoring. The process is continually refined in pursuit of ongoing growth and increased visibility for businesses.

Who Is Gordon Borg Urso?

I am the founder of Malta’s top digital marketing agency, GORDON MT. A strong passion for business growth has driven me through digital marketing for over two decades. From the early days of digital transformation to the bleeding-edge strategies of today, I have witnessed the evolution in the marketing space. My drive to push beyond boundaries and deliver outstanding results to my clients has only grown stronger.

My Mission:

It has always been straightforward: my goal is to ensure companies thrive in cyberspace. For two decades, I have worked with organisations of all sizes, from startups to large enterprises, not only to compete but also to lead their respective industries. Every client is unique, with different needs. I believe in bespoke solutions that cater to every unique set of goals, audiences, and market conditions.

Why Choose Gordon Borg Urso

for Your Digital Marketing?

Gordon Borg Urso: A Success Story

With 20 years of experience, my developed expertise includes business consulting, leadership, strategy, operations management, and creating and executing campaigns.

Experiences

Jan 2020 – Present

GORDON.MT
Digital Strategy & Communications Lead

I am proud to deliver customised strategies tailored to drive business success. I am not just an advisor-I remain an integral part of your marketing team to ensure the proper comprehension of your unique objectives down to the very root. My process begins with in-depth analysis of your business and competitors, which enables us to craft a strategic plan with clear milestones that are fully aligned with your core values and mission.

I extend your brand using a multi-channel approach through the implementation of social media, email marketing, display advertising, SEO, and Google Ads campaigns for Search, Display, YouTube, and Remarketing to drive maximum visibility and ensure measurable outcomes.

Core Competencies:

Digital Marketing
PPC - Pay-Per-Click Campaigns
SEO - Search Engine Optimisation
Social Media Marketing

Jan 2017 – 2020

AX Hotels
Head of E-commerce & Marketing

As the Head of E-commerce & Marketing with AX Hotels, I headed the strategic direction for one of the largest 4 and 5-star hotel chains in Malta. At the helm of a talented marketing team, driven by me, I developed and executed a multi-channel approach that optimised digital, search, PPC, and social media campaigns to drive actual results.

This meant optimisation for direct booking, up from 3% to 10%. With clear key performance indicators, supported by ongoing campaign optimisation, long-term success was achieved with high performance.

Jan 2014 – 2017

db Hotels + Resorts
Marketing Manager

As Marketing Manager at db Hotels + Resorts, I led the brand’s launch by developing dynamic websites and implementing comprehensive marketing strategies that boosted its visibility. I played a key role in expanding their presence, driving online bookings and promotions while overseeing successful PPC, email marketing, and SEO campaigns.

By strengthening partnerships with major platforms like Booking.com and Expedia, I increased direct booking revenues by 10% within one year, positioning db Hotels + Resorts as a leading player in Malta’s tourism sector.

Jan 2013 – 2014

db San Antonio Hotel + Spa
E-Commerce & Online Marketing Manager

I was in charge of redeveloping db San Antonio Hotel + Spa's online presence. By implementing search engine optimisation, I considerably enhanced the visibility of the website. I maintained social networking sites such as Facebook, Instagram, and TripAdvisor by creating a stronger digital community for the hotel. This resulted in greater guest engagement and ultimately higher direct sales. My efforts also increased its TripAdvisor ranking, enhancing the hotel's online reputation.

Jan 2010 – 2012

Uniblue Systems Ltd
Web Advertising Executive

Responsible for running successful online advertising campaigns on major portals, including CNET, Softonic, and Speedtest, through CPM, CPC, and CPA campaigns. Optimised campaigns for the US, UK, Germany, and Japan markets, ensuring a high level of conversions and ROI.

Highlights of which include the following: Leading campaigns to products sold, such as software launches Powersuite and SpeedUpMyPC in France, Spain, and Japan, reinforcing our IT position worldwide.

Jan 2009 – 2010

Francis Busuttil & Sons (Marketing) Ltd
Brand Manager

Leading such brands as Betty Crocker, Valfrutta, and Valsoia, for which there was strong market awareness, thus opening up new avenues, I was able to further develop the product placement and increase brand vibrancy. I have developed effective marketing campaigns that strengthen brand presence within all forms of media, enhance market share, and secure substantial sales growth.

Jan 2004 – 2008

Charles de Giorgio Ltd
Marketing Executive

By working with international brands like Reckitt Benckiser-Dettol, Finish, Pif Paf, Harpic, and Vanish-and with Revlon Cosmetics, I promoted brand awareness at supermarkets by developing a marketing mix that reached unparalleled sales growth consecutively. My work outdid sales goals by a wide margin and brought about the best PR execution for Europe.